THE HYPOTHESIS
THE HYPOTHESIS
Our hypothesis is that people
make better choices about potential partners when they are not asked to decide on physical attraction first.
Our hypothesis is that people make better choices about potential partners when they are not asked to decide on physical attraction first.
When you understand how someone lives, what they value, and where you genuinely align, attraction has a better chance to grow into something real.
When you understand how someone lives, what they value, and where you genuinely align, attraction has a better chance to grow into something real.
When you understand how someone lives, what they value, and where you genuinely align, attraction has a better chance to grow into something real.
The Social Experiment explores what happens when you design for that.
The Social Experiment explores what happens when you design for that.
The Social Experiment explores what happens when you design for that.
WHAT IS THE SOCIAL EXPERIMENT
WHAT IS THE SOCIAL EXPERIMENT
A matching platform
that introduces you to people
based on values, lifestyle,
and intentions.
A matching platform
that introduces you to people
based on values, lifestyle,
and intentions.
A matching platform
that introduces you to people based on values, lifestyle, and intentions, not photos.
You're
not scrolling through faces.
You're
not scrolling
through faces.
You're
not scrolling
through faces.
You’re introduced to curated matches aligned with your values.
Designed as a cohort,
not a catalogue.
Modern matchmaking at scale.
WHO IS THIS FOR
WHO IS THIS FOR
Single.
Single.
Single.
Looking for a relationship.
Looking for a relationship.
Looking for a relationship.
Tired of low-intent dating.
Tired of low-intent dating.
Tired of low-intent dating.
The first cohort is London-based.
Places are limited.
There is an annual fee.
If this makes you curious, keep reading.
The first cohort is London-based.
Places are limited.
There is an annual fee.
If this makes you curious, keep reading.
The first cohort is London-based.
Places are limited.
There is an annual fee.
If this makes you curious, keep reading.
HOW IT WORKS
HOW IT WORKS
You start by answering questions truthfully.
You start by answering questions truthfully.
PART 1
Your fundamentals
Your fundamentals
Your fundamentals
The realities that shape compatibility whether we romanticise them or not.
The practical details people usually filter by first
Whether they admit it or not.
These things matter.
Age, work, lifestyle, relationship status.
The realities that shape compatibility, whether we romanticise them or not.
PART 2
In your own words
In your own words
In your own words
Two open questions
Who you are
What you are looking for
No prompts.
No clever one liners to hide behind.
Enough space to be thoughtful.
Limited enough to stay concise.
This becomes the introduction someone reads when you are matched.
Two open questions.
Who you are.
What you're looking for.
No prompts. No clever one-liners to hide behind.
Enough words to be thoughtful. Limited to keep you concise.
These two sections are what people see. Not a photo gallery.
Not a highlight reel.
PART 3
What matters to you
What matters to you
What matters to you
Questions about intimacy, money, ambition, family and lifestyle.
The conversations people avoid until later.
But that shape compatibility from the beginning.
Your answers are private.
We use them to guide matching quietly in the background.
Questions about intimacy, money, ambition, family and lifestyle.
The conversations people avoid until later.
But that shape compatibility from the beginning.
Your answers are private.
We use them to guide matching quietly in the background.
THE PROCESS
THE PROCESS
"We are shaped and fashioned by those we love."
"We are shaped and fashioned by those we love."
"We are shaped and fashioned by those we love."
—
Goethe
—
Goethe
01.
When there is a potential match,
you will receive an introduction.
When there is a potential match, you will receive an introduction.
Enough to understand who they are
Before deciding what comes next.
02.
You can message.
Get a sense of who they are.
You can message.
Get a sense of who they are.
Explore the details, exchange photos and decide whether to take it further.
03.
Afterwards, you tell us: hit or miss.
We learn. The system improves.
Afterwards, you tell us: hit or miss.
We learn. The system improves.
Your feedback strengthens future matches.
JOIN THE EXPERIMENT
JOIN THE EXPERIMENT
Register your interest below.
Register your interest below.
When the London cohort opens, you'll receive an invitation to apply.
When the London cohort opens, you'll receive an invitation to apply.
All applications are reviewed.
We reserve the right to decline applications.
All applications are reviewed.
We reserve the right to decline applications.
Accepted applicants pay an annual fee to join the cohort. Each cohort only proceeds once
a minimum number of members has been reached.
Accepted applicants pay an annual fee to join the cohort. Each cohort only proceeds once
a minimum number of members has been reached.
Thoughtful matching. No swiping.
Thoughtful matching. No swiping.
Thoughtful matching. No swiping.
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